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The Top 5 Things Learned by the Memphis Interns
Copy by Madison Ogletree, image by Kelly Latiolais Lessons learned, by Sullivan Branding’s Memphis interns during Summer 2014: 1) Knowing the names of the members of the Jackson 5 is relevant in the...
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Defining Public Relations
America’s first PR firm? I recently took a client to a meeting of editors and reporters from our daily newspaper to explain a rather complicated situation. For this editorial board meeting, the client...
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Courageous Work Wins Lions
The world’s biggest advertising award show recently concluded. Cannes Lions brings roughly 12,000 people together from over 90 countries for 7 days to the southern coast of France to network (read:...
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Meet the Interns of The Sullivan Refinery
From left: Jason, Kelly, Jeremy, Maddie, Jordan The students pictured above were chosen from well over 150 applicants for the inaugural class of Sullivan Branding’s internship program: The Sullivan...
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Paying It Forward
First of all, in the spirit of full disclosure, I must acknowledge that, in a previous and very recent life, I enjoyed a career as a journalist. In fact, I wore my journalist’s mantle for two decades...
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Keep Your Focus Despite Your Stage
April was a busy month for Sullivan Branding. Our agency was responsible for PR, social media and media relations for the 2014 NCAA Women’s Final Four in Nashville. And though it was “just three...
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“Ya Never Know”
See that guy hanging out to the left of Osi Umenyiora and Flavor Flav at Super Bowl XLVI? Yea, Evette White pretty much got him there. I should probably have T-shirts, coffee mugs and bumper stickers...
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@StJude @SamsungTweets #Oscars = PR Success for Whom?
I have to admit, though it should have occurred to me right away, that I didn’t think about the Ellen DeGeneres group selfie during the Oscars as being a brilliant product placement by Samsung. It...
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Embrace the Touchy-Feely
Sullivan Branding’s 2013 Agency Halloween Party Poster You may have heard the phrase “a paycheck is not a ‘thank you’.” A paycheck is only compensation, and it’s what you give employees to do what’s...
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A Couple of Troubling Media Trends
Over the last few weeks, a couple of things have happened that I find particularly troubling in the world of news coverage and the openness of the media to positive news. I would summarize them as:...
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